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Press Release

Karachi, July 19th 2018: Pakistan’s premiere entertainment network, Hum Network Limited, is proud to announce that the third Hum Style Awards will be taking place on 1st September, 2018. Within a short span of time, the HSA’s have become highly coveted and are well-recognized for their credibility and focus on quality. The show intends to continue setting new benchmarks with its third edition this year.

Since its inception two years ago, the HSA have placed great importance on impartial results that encourage and applaud well-deserving individuals working in the fields of fashion, entertainment and not only that HSA also acknowledges individuals from the field of music, sports, television hosts based on their personal style.

The ceremony’s highlights also include a range of unique performances and a glamorous red carpet. The Hum Network has always sought to raise the bar with its projects and according to President Sultana Siddiqui, the HSA are indicative of the network’s consistent efforts to support Pakistani entertainment.

“We are proud to be pioneers in the field of entertainment,” she says. “In our projects, it is always our aim to seek out new talent and provide a platform for them and these awards are instrumental in facilitating this purpose. The HSA are the first of its kind in the industry. For two years we have successfully provided entertainment while at the same time recognizing industry leaders, trendsetters and promising talent. With the third ceremony this year, we are continuing with our efforts to maintain complete transparency with our results, celebrating the fashion and entertainment industry while simultaneously endeavoring to provide stepping stones that will help in building and developing the industry further.”

The 21 highly anticipated awards that will be given out this year are:

Best Model – Female 2018

Best Model – Male 2018

Hair and Makeup Artist of the Year

Fashion Photographer of the Year

Rising Star 2018

Fashion Publication of the Year

Retail Brand of the Year – Apparel

Designer of the Year – Lawn

Designer of the Year – Prêt Wear

Designer of the Year – Demi Couture

Designer of the Year – Menswear

Designer of the Year – Bridal

Most Stylish Television Host 2018

Most Stylish Performer – Female 2018

Most Stylish Performer – Male 2018

Most Stylish Sports Personality 2018

Most Stylish Actress Television 2018

Most Stylish Actor Television 2018

Most Stylish Actress Film 2018

Most Stylish Actor Film 2018

Style Icon 2018

In addition, the awards promise to be a star-studded extravaganza, helmed by some of the entertainment industry’s finest talents and assembling together an illustrious mix of known veterans and newcomers. Four of the country’s most popular young performers, Ahmed Ali Akbar, Asim Azhar, Syra Shahroz and Ainy Jaffri will be hosting this year’s ceremony. The music has also been composed by Asim Azhar.

Faheem Azam has written the script and will also be overlooking stage direction while the challenging task of choreography is being shared between Shazi, Ghani and Ilona Sandra Bakier from Warsaw, Poland. Hunny Haroon and Ebtisham Ahmed are in charge of costume design and hair and makeup will be carried out by the N-Pro and NGents teams at Nabila. Placing emphasis on celebrity styling, Mehek Saeed, Amal Qadri and Rao Ali Khan have been taken on board as official stylists. The show design and direction will be implemented by Hum Network.

Ultay Mozay and Nine Lines have been enlisted for the arrangement of press giveaways and press and PR for the event will be handled by Take II PR.

Official Hashtags:

#HSA18

#HUMSTYLEAWARDS

#HUMNETWORK